What I can't get is why Gordon says sorry so badly. The secret of political apologies to so say sorry quickly and completely, to close the story down (you may also want to say sorry because you mean it, that works too). Brown's apologies are slow and grudging.
Gordon has waited five days before apologizing about Smeargate. By waiting and then saying sorry, he's guaranteed further damaging coverage of the story as the morning paper report his apology and analysis it. If he had said sorry straight away when McBride had resigned, the story would have been over already (assuming there's no further emails).
Also, his apology is so mealy mouthed.
Gordon has waited five days before apologizing about Smeargate. By waiting and then saying sorry, he's guaranteed further damaging coverage of the story as the morning paper report his apology and analysis it. If he had said sorry straight away when McBride had resigned, the story would have been over already (assuming there's no further emails).
Also, his apology is so mealy mouthed.
I take full responsibility for what happened. That's why the person who was responsible went immediately.If you take full responsibility, you take full responsibility. You can't say I take full responsibility, but in the same breath say I'm not the responsible person. And I'm sure that Gordon is "sorry for what happened", but is sorry that people in his office considered smearing people.
